If you are logical and business savvy, creative and curious, you might check how to become a digital marketing manager. But before you jump into digital marketing-dom, discover out what those in the position have to say about the job.
What does a digital marketing manager do? What skills to possess, and what is the difference between a digital marketing manager and an SEO Expert?
From SEO to Digital Marketing
Digital marketing is distinct, and the components that make up digital marketing for a long time.
SEO and the marketing industry realized that for a complete strategy, you need something more than SEO.
Digital marketing began receiving more attention, same with every other profession.. There is always a spot for a manager.
This article will explain the role of a digital marketing manager in today’s online world. What does he/she do, and the difference between being an SEO expert and a Digital Marketing Manager.
What is the difference between an SEO Expert and Digital Marketing Manager?
An SEO should be an expert in Search Engine Optimization. He knows how to optimize your websites for Search Engines like Google. Build references from other websites, and how to make sure that your website is accessible by Google for greater visibility.
A digital marketing manager can do more than just SEO.
Some individuals started as SEO consultants because, in reality, this is from where everything starts in the Internet Marketing World. They have experience and skills that make up digital marketing like content marketing, email marketing, social media marketing, and mobile marketing.
To summarize, the difference between an SEO and a digital marketing manager has a wide range of skills and knowledge. And can create and execute a complete and comprehensive digital marketing strategy that works beyond SEO.
What does a Digital Marketing Manager do?
A digital marketing manager is responsible for developing and implementing digital marketing campaigns that promote brands, products, or services on all available digital marketing channels. It includes the supervision of the other experts operating in his marketing team.
Some of the digital marketing job include:
In the digital world, you require content in any form like text, images, video, audio, etc. Without it, you cannot do anything online.
The question is what kind of content you need, who will produce the content, topics, titles, content length, etc.
These are the common questions that the content marketing manager has to answer. If there is no content marketing manager, then it is the responsibility of the digital marketing manager.
Social Media Marketing
Social media Is a prominent tool and a fantastic way to promote your company or business. But how do you determine which social networks to utilize? How do you establish goals, and what manner of content do you publish?
How do you measure a successful social media campaign, and how do you handle your followers? Questions that a social media manager or social media expert needs to answer.
Email marketing is not likely to have a dedicated manager. Unless you use email in more advanced ways other than sending newsletters and subscription offers.
A digital marketing manager will design the email marketing strategy for a company in sync with the overall digital marketing strategy.
Mobile is no longer an alternative, so every online business or company should have a mobile marketing strategy.
To provide users with a mobile friendly website. Or developing mobile applications for the different niche markets like Apple store, Google Play, Amazon app store, etc.
The digital marketing manager should have the required knowledge and market insights to recommend the best approach to this.
Communication, Implementation, Monitoring, and Optimization
Besides planning and implementing the above strategies, a digital marketing manager is also accountable for:
Talk to the client
Communicate with the client and explain to them the benefits of digital marketing. Also, the advantages for their businesses.
Design the digital marketing strategy
Utilize all the tools to create complete tactics for promoting a business online.
Communicate the tactics to the client and interested parties
Explain the strategy to the client, team members, experts, and managers in his team.
Monitor the execution of the plan
Monitor the digital marketing plan and make sure that everything is executed correctly and on time..
Optimize the strategy for even better results
Optimizing the approaches based on current outcomes.
Digital Marketing Manager Salary
The average salary of a Digital Marketing Manager is $77K/year, but this is just an approximation.
- How much you earn depends on your experience.
- the size of the company you work for.
- The type of clients.
- And your success stories.
Unlike offline marketing, digital marketing is measurable, and digital marketing managers should have a proven record of increasing traffic and conversions. More likely to earn more than managers who only know the theoretical part.
Get to know other Digital Marketing Salary trends for 2021 here.
How to Become a Digital Marketing Manager?
Digital marketing is practical. Knowing the theories behind the different digital marketing techniques is not enough, but you need to know how to implement them.
A digital marketing manager requires practical skills. Taking a course on Digital Marketing is a good starting point.
My recommendations on how to become a digital marketing manager are the following:
- Become an SEO Expert – Learn and Study everything you can about SEO and start practicing by creating your sample website.
- Social Media – Learn to understand how social media works and spend some time on Facebook, Twitter, Instagram, Pinterest, and Linkedin. Discover everything you can do about their advertising platforms.
- Become a Google Ads Expert – Get certified on Google Ads and start creating advertising campaigns. Google offers free PPC certification as PPC advertising is a core ingredient of digital marketing.
- Be an expert on email and content marketing – Good content is vital for the success of any digital marketing campaign. And email marketing is still one of the most effective ways to make conversions.
- Learn Analytics Tools like Google Analytics – Monitor and reporting are part of the job description of a Digital Marketer.
- Learn from experienced digital marketers – Apply for an entry-level digital marketing job in a company with experienced managers. Or try to follow the work of other marketers, and replicate their steps (not copy).
It will take time to become an expert in digital marketing but unlike other professions. The skills can gradually acquire without an educational background.
How can I become a Digital Marketing Manager?
There is no hard or fast rule about landing a digital marketing manager job. You don’t need a fancy-schmancy educational background like a bachelor’s degree to break into digital marketing. Enrolling in a course helps, but internships and job experience are a far more valuable school or even what you studied.
Having certifications is the new degree.
Online Career Accelerator is a digital marketing course founded by An Bui that adds social credibility to your resume to catch a potential employer’s eye.