Businesses and brands around the globe are adjusting to the new normal. The turn to digital is one of the most recognizable developments happening across countries. Digital marketing is one of the occupations that has seen extensive growth in terms of digital marketing salary, even in this moderate economy.
With a rapid acceleration in eCommerce, digital has converted an overnight certainty for millions of companies. Customers in most sectors of the world have been lingering indoors.
As entrepreneurs grow with opportunities, digital marketing has been producing career options that didn’t even exist years ago. But now, with businesses pushed into this new environment, the need for specialists with digital skills who can assist them successfully navigate this new landscape is rising.
Digital Marketing Salary Trends for 2021
Many companies and businesses are deciding the digital marketing salary hikes based on the employee’s digital skills. It’s not troublesome to see why experts with digital skills are demanding higher pays.
Even with this current situation putting a damper on increments, entrepreneurs see digital marketing as one of the skills for which organizations are willing to pay a minimum. Unquestionably, the career possibilities in digital marketing look encouraging in the upcoming year.
Let’s take a glimpse at some digital marketing jobs assuming to be the hottest in the industry and are bestowing accurate salary trends in the upcoming years. We’ll cut down digital marketing salary by job function.
1.SEO/Digital Marketing Specialist.
The digital marketing specialist is one of the top 10 most in-demand jobs, recognizing SEO as one of the most coveted skills. A digital marketing specialist consumes various hats and must possess skills to do techniques like:
- search engine optimization (SEO)
- pay-per-click (PPC)
- social media
- conversion optimization
- digital analytics
- Email marketing
The job includes driving search results, managing online campaigns, tapping into multiple digital channels. It also involves securing a company’s digital marketing actions aligning with its overall strategies and aims. Digital marketing specialists and those concentrating on SEO are some of the highest earners in this profession. One of the causes is that the search engine algorithms and best practices evolve faster than seasons. Visiting on top of these developments demands continuous learning. Keeping up with the trends while producing results takes knowledge, skill, and persistence.
The Digital Marketing Specialist Salary by Geography, average salary based on a trusted site is 50,139 USD/year.
2.Social Media Manager.
Social media usage is developing swiftly, and it shows no indications of slowing. More than ever (over 3 billion social media users are predicted by 2021) are hanging around. There’s a massive reason for enterprises to strengthen their social media appearance. As of this moment, companies and institutions use social media platforms to engage their viewers, grow their network, generate knowledge about their products and services, and strengthen their brands, in general. These social media managers accommodate businesses to gain followers on social media platforms to gain traction and grow profits. They are not just highly paid professionals but also experience the opportunity to ride up the steps to reach sought-after positions.
The average salary of a Social Media Manager is 44,160 USD per year.
In all types of businesses, content is an essential part of digital tactics. After all, it is content that customers spend. Content is also the main reason brands compete over. Content strategists play a much more significant role other than writing content. They are also managing teams of writers, developing editorial calendars, contributing to online campaigns, using analytics to determine how efficient the operations are, and more. Content Strategists are priceless assets for companies that hire them.
The mediocre salary is 61,289 USD per year.
E-commerce Marketing Specialists are in charge of running the overall improvement and maintenance of e-commerce websites and portals to maximize their traffic and profits. It’s also a part of their job to build standards for goods and content management, collaborate with sales and marketing teams, and identify growth chances using web analytics, among others. Online purchases taking over in-store shopping, e-commerce specialists have become necessary for retail businesses. It is not remarkable that it is one of the most well-compensated functions in digital marketing.
The average salary of e-commerce specialists is 56,482 USD per year.
5.Digital Marketing Analyst
With an emerging focus on consumer data and personalization to encourage sales, delight clients, and lessen costs, this area is ready for professionals skilled in analytics. A digital marketing analyst is accountable for conducting market analysis, knowing online marketing trends, and obtaining value from consumer data to generate strategies that meet business goals. They also operate closely with the sales and marketing teams to help push more leads and profits using data-driven insights. Un Surprisingly, data and web analytics are some of the highest-paid workers in industries.
Their average salary is 52,166 USD per year.